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Sophie Luther

Leader of Marketing


Sophie has 20 years of experience in media, marketing and PR both domestically and internationally. She has a background in sports and lifestyle brands, specialising in international sports events including the Volvo Ocean Race, America’s Cup, European Golf Tour, The Ashes, Formula 1 and the NZ and Australian Cricket series. Since moving to Wānaka six years ago, she has started her own business, which heads up the marketing, media, communications and broadcast for not only Ray White Wānaka but, the Winter Games NZ, Macpac Motatapu, Triathlon NZ, The Prospector and local businesses.

Although new to the world of Real Estate, Sophie is loving learning the nuisances of the business and leading the evolution of the Ray White Wānaka brand and revitalised marketing strategy for the business; alongside working with the high performing Agents, Management and Admin team here in Wānaka.